Marketing Manager - International Home Entertainment and Content Licensing - MarTech
Location: London (Hybrid) Industry: Global Entertainment andamp; Media An exciting contract opportunity has arisen for an experienced Marketing Manager to join a leading global entertainment organisation, driving international marketing strategy across Home Entertainment and Content Licensing. Working within a collaborative international team, you''ll lead product marketing for TV, Animation and Kids content while owning marketing strategy for the Australia andamp; New Zealand (ANZ) region across both digital and physical entertainment channels. Key Responsibilities Lead international marketing strategy for TV, Kids and Animation content. Develop go-to-market plans for digital and physical home entertainment releases. Manage title life cycle from greenlight through release, campaign execution and post-launch analysis. Partner with Commercial, Sales, Finance, Operations, Creative Services and regional licensees to maximise commercial performance. Build promotional calendars, pricing strategies and retailer activation plans. Manage agencies and international stakeholders across multiple markets. Optimise digital merchandising across transactional platforms and retail partners. Analyse campaign performance, sales trends and profitability, providing recommendations to improve revenue and ROI. Prepare executive presentations and marketing plans for senior stakeholders. We''re looking for experience in: 4-7 years'' experience within Home Entertainment, Media Distribution, ..... full job details .....
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