Overview

Online Brand Manager - Consumer Products Division at L''Oréal. We are seeking a digitally savvy, data-driven strategist with a passion for beauty and a proven track record in e-commerce to lead our online growth strategy from ideation to execution. This role requires cross-functional collaboration in a fast-paced environment and a focus on delivering measurable online performance.Responsibilities

Go-To-Market-Strategy: Own and define the online category and brand growth strategy by identifying where to play (key retailers), what to prioritize (hero products and assortment), when to activate (key retail moments calendar) and how to win (activation strategies and tactics).End-to-End Execution: Orchestrate flawless execution of all online activation plans, lead impactful new product launches online, maximize retailer moments by collaborating with internal teams, deliver hero product selections and optimized assortment strategies, and secure resources and budgets to support strategies.Performance Management: Monitor and analyze performance data, benchmark against competition, and provide actionable insights on initiatives including new product launches, retailer moments, and hero product and assortment performance.Cross-Functional Leadership: Collaborate with Retail Media (+Events), Marketing, and Commercial teams to align paid media and on-site investments with activation moments, hero product strategies, and launches.Content Optimisation: Develop best-in-class PDP content, establish a content roadmap to improve KPIs, brief and approve assets for retailer activations, and monitor PDP health to inform ongoing optimization.Qualifications

Digitally Adept: 4+ years in digital marketing, e-commerce, and related online core competencies. Eager to grow in a challenging environment alongside high-calibre colleagues.Strategic and Analytical: Highly analytical and strategic thinker with a passion for driving online growth in the beauty industry and a strong understanding of e-commerce dynamics.Data-Driven: Able to extract actionable insights and adapt strategies to maximize impact.Experience and Results-Oriented: Proven success in go-to-market strategies, performance management, and content optimization to achieve growth targets; experience with online product launches and beauty landscape knowledge.Communicative and Collaborative: Strong communicator with excellent presentation skills; effective cross-functional collaboration and stakeholder influence.Proactive and Innovative: Owns initiatives, drives results, and seeks opportunities to enhance online presence in a dynamic marketplace.What We Offer

Industry-leading benefits package showcasing the value we place on our people. Perks include money-saving offers, mortgage advice, share options, an enhanced pension plan, up to 60% off iconic brands (YSL, CeraVe, Armani, Kiehl’s, Garnier), private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave. We also provide learning opportunities, leadership programs, and expert talks.Who We Are

L’Oréal operates in 150 markets across five continents. We are committed to creating beauty that moves the world, with a focus on inclusion and sustainability. The Consumer Products Division leads with iconic brands such as L’Oréal Paris, Maybelline, Garnier, and NYX, plus a diverse brand portfolio.How We Recruit

We are committed to a diverse, equitable, and inclusive environment. Our employment practices aim to be inclusive regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. We value differences and believe they empower the beauty we create.

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