Global Senior Marketing Manager - Consumer Eyecare

Global Senior Marketing Manager - Consumer Eyecare

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from ZEISS GroupZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, generating over 10.8bn EUR in revenue, with over 46,000 employees across 50 countries around the globe.As the branded leader in lenses, we offer premium and pioneering products; innovation is at the heart of everything we do. Our brand enhances the lives and vision of millions of people around the world. In fact, 2 people every second put their trust in ZEISS lenses.We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846. We are a foundation; this means we reinvest 15% of our revenue to fund research and education, supporting progress within the optical industry and across the community.We are more successful today than we have ever been, having celebrated double digit growth for the past ten years. We‘re not stopping here because we are focused on accelerating our growth even further, aiming to double our revenue by 2025. If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you!Your RoleTo support the launch and global roll-out of a ZEISS Vision incubator project. We are looking for a strategic and hands-on Senior Marketing Manager to lead the ZEISS Vision brand extension, part of the incubation project to deliver the company’s growth ambition. In this capacity they will be responsible for the design of a consumer centric strategic vision, lead the development of Go to Market toolkits across all touchpoints and new product development pipeline. This is a unique opportunity to help shape a fast-growing category, working cross-functionally and globally to bring ideas to life and achieve our goals.The role of Global Senior Marketing Manager will involve:Prepare for the launch of the incubation project and achieve sales consumption and share objectivesLead the development and roll-out of a new global packaging design ensuring consistency with brand equity and strong on-shelf stand outDevelop global marketing campaign from brief to roll out. Work closely with agency partners and internal stakeholders to deliver compelling content across the full funnel and channels.Create fully integrated global toolkits including claims, media strategy, consumer and Eyecare Professionals content (ECP), shopper and e-commerce.Guide the development and refinement of current and future forecast for the project.Shape the pipeline development by identifying consumer trends and innovation spaces.Create a high-performance culture that instills creativity and teamworkYour ExperienceAs a Global Senior Marketing Manager you will have:Minimum of 10 years of business experience in brand marketing roles, ideally with both local and regional / global scope in Consumer Packaged Goods (CPG), Over the Counter medicine (OTC) environmentProven record of delivering outstanding results and driving sustained business growthCollaborative, curious, entrepreneurial and comfortable working within the ambiguity and complexity of an incubator projectStrong PandL / financial management and proven business acumenAbility to think strategically and execute pragmatically in a fast-paced environmentExperience managing cross-functional and cross-geographical project teamsExperience in New Product Development, from ideation to launchPrevious experience working with digital and e-commerce channelsExperience of developing claims and working with regulatory teams is an advantagePrevious experience of managing direct reportsPassion for healthcare category is a plusRequires 20% international travel10% Employer pension contribution (providing a 4 % employee contribution).Private BUPA healthcare (individual, couple or family).Life assurance.Professional body subscription paid for by ZEISS.25 Days annual leave (plus bank holidays), increasing with service.Free ZEISS lenses for you and discounted ZEISS lenses for your friends and family.Employee health and well-being programme including premium access to the Calm app.Apply now to take the next step in joining ZEISS, where you can push technological boundaries, shape markets and contribute to the advancement of society.Kate Campbell_______________________________________________________________________________Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age or sexual orientation and identity.Seniority level

Seniority level Mid-Senior levelEmployment type

Employment type Full-timeJob function

Job function Marketing, Project Management, and Product ManagementIndustries Pharmaceutical Manufacturing, Retail Health and Personal Care Products, and Retail PharmaciesReferrals increase your chances of interviewing at ZEISS Group by 2xSign in to set job alerts for “Marketing Manager” roles.

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