The role of Digital Marketing Executive involves managing and optimising digital marketing campaigns to enhance the online presence and drive growth within the industrial and manufacturing sector. This position is based in Manchester and offers a great opportunity to work on impactful projects, and potential to grown on an international scale.Client DetailsThe employer is a well-established organisation within the industrial and manufacturing sector, recognised for its innovative approach to business-to-business e-commerce. Operating as a medium-sized company, they are committed to delivering quality and efficiency in everything they do, fostering a professional and collaborative work environment.DescriptionThe key responsibilities for the Digital Marketing Executive - (B2B E-commerce sector) role:Develop and implement digital marketing strategies tailored to B2B e-commerce objectives.Manage online advertising campaigns, including PPC, display ads, and social media ads.Optimise the company''s website for SEO to improve search engine rankings and web traffic.Analyse marketing performance metrics and report on the effectiveness of campaigns.Oversee email marketing initiatives to engage existing clients and attract new prospects.Collaborate with internal teams to align marketing efforts with overall business goals.Conduct market research to identify trends and opportunities within the industrial and manufacturing sector.Manage relationships with external agencies and vendors to ..... full job details .....