Brand Marketing Manager - Steve Madden UKWe are seeking a creative and commercially minded Brand Marketing Manager to lead the brand strategy and execution for Steve Madden UK. Reporting into the Head of Digital Marketing within the Kurt Geiger Group, this role will be responsible for building brand awareness, driving customer engagement, and delivering impactful campaigns that balance creativity with commercial impact.

Responsibilities

Lead the planning and execution of the annual brand marketing calendar, aligned to key cultural moments, retail priorities, promotional messages and product launches

Define and drive brand stories, seasonal macro and micro edits across all marketing communications

Own the end-to-end campaign concept process, from initial idea through creative brief, shoot planning, production and final delivery

Liaise with external agencies, stylists, photographers and production partners to bring campaign concepts to life, ensuring alignment with brand vision, budget and timelines

Collaborate with Design, Buying, Retail and Digital teams to ensure timely and cohesive campaign delivery

Safeguard tone of voice and visual identity across all communication channels

Email and Always-On Marketing

Plan and manage the weekly email marketing calendar to support commercial priorities

Write marketing copy for emails, website and social media, ensuring consistency with brand tone and campaign objectives

Partner with CRM, Digital Marketing, Trade and Design teams to align email content with brand storytelling and performance goals

Partnerships and Events

Manage brand and charity partnerships, nurturing long-term collaborations aligned with brand values

Oversee the planning and execution of brand and retail events that enhance seasonal moments and customer engagement

Work with retail teams to deliver localised marketing activity and in-store experiences

Social and PR

Create and manage the publishing of content across all social media channels (Facebook, Instagram, TikTok, YouTube and LinkedIn), aligned with brand strategy and marketing plans

Build and grow influencer, PR and customer outreach programmes, including gifting and collaboration opportunities

Stay on top of social trends and platform innovations to keep content fresh and engaging

Collaborate with paid media teams to deliver compelling ad creatives and copy that drive engagement, conversions and awareness

Monitor performance analytics and apply insights to optimise content and strategy

The Person

Proven experience in a brand marketing role, ideally within fashion, retail or lifestyle industries

Strong campaign management experience with a track record of delivering creative and commercially impactful campaigns

Excellent project management and organisational skills, with the ability to manage multiple projects and stakeholders simultaneously

Creative thinker with strong copywriting skills and an eye for detail

Confident communicator and collaborator across functions and external partners

Experienced in managing budgets and reporting on ROI

Passionate about fashion, culture, and brand building

Benefits

Competitive basic salary

Pension and life assurance

Gym Discounts

Retailtrust support

Enviable discounts

Harrods Discount

Monthly half day Fridays

Summer Hours

And so much more!

Our CultureWe are an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

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