Social Media Manager - Global Beauty Brand

Salary - DOE / Flexible

Location - Manchester

Zachary Daniels are partnered with a fast-scaling, founder-led beauty and ecommerce brand recognised as one of the UK''s biggest social commerce success stories. Built through community-first marketing, viral product launches, and an innovative TikTok Shop strategy, the brand rapidly evolved from an independent startup into a multi-million-pound global business with a highly engaged global audience through creator collaborations, affiliate programmes, immersive digital campaigns, and trend-led product launches.

The Role:

My client is looking for an experienced Social Media Manager to own and lead the global social media strategy across all platforms. This is a high-impact role for a strategic and creative Social Media Manager who understands how to build communities, drive engagement and deliver best-in-class content across channels including TikTok, Instagram, YouTube and emerging platforms.

Key Responsibilities:

• Own and deliver the global social media strategy across TikTok, Instagram, YouTube and emerging platforms.

• Define the purpose, role and objectives of each social channel, ensuring clear direction across all markets.

• Establish platform-specific strategies covering audience behaviour, content formats, publishing cadence and growth opportunities.

• Set creative and performance standards globally, ensuring consistent brand execution across all regions.

• Balance global brand consistency with regional and channel-specific requirements.

• Identify emerging trends, platform updates and new opportunities to drive innovation and growth.

• Develop global content pillars, creative frameworks and best-practice guidelines.

• Ensure social channels are insight-led, strategic and aligned with wider business objectives.

• Use analytics and audience insights to influence creative direction, testing and optimisation.

• Monitor key performance metrics including engagement, reach, saves, shares, audience growth and conversion.

• Continually improve social performance through experimentation and data-driven decision making.

About You:

• Proven experience growing social channels and building engaged communities.

• Experience managing and developing social media teams.

• Strong understanding of TikTok and Instagram growth strategies.

• A balance of creative thinking and analytical decision-making.

• Strong knowledge of social trends, content formats and platform behaviours.

• Excellent communication skills with the ability to influence stakeholders.

Why Apply:

• Join a globally recognised and fast-growing brand with social at the heart of its success.

• Take ownership of a high-profile global social strategy with significant creative influence.

• Lead and develop a talented social team while shaping the future direction of the brand.

• Work across multiple platforms with the opportunity to innovate and test new ideas.

• Collaborate with passionate teams across marketing, ecommerce, creative and brand.

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