D365 CE ARCHITECT/LEAD - CUSTOMER INSIGHTS JOURNEYS - OUTSIDE IR35 - DAY RATE NEGOTIABLE - 100% REMOTE Role PurposeAs a D365 CE Lead, you will be responsible for designing and delivering intelligent, data-driven customer engagement strategies across multiple channels. You will leverage behavioural insights, predictive modelling, and segmentation to drive relevance, increase customer retention, and grow customer lifetime value.Key Responsibilities Next Best Section (NBS) Decisioning- Develop and maintain a model that recommends the most relevant section of the customers app/site to each contact.- Use behavioural data and audience insights to drive personalised engagement.- Ensure the model: Utilises a 360 customer view (UCP).Web Push/ Push Notifications Channel Integration - Integrate Web push into CIJ to engage desktop users - Build and deploy targeted Web Push messages Skills and Experience- Proven experience in CRM, Martech, or Customer Analytics roles.- Strong understanding of customer journey orchestration and segmentation.- Experience with decisioning engines, personalisation models, and data platforms.- Familiarity with CIJ tools, Web Push, and multi-channel CRM strategies.- Analytical mindset with the ability to interpret data and drive actionable insights.- Excellent stakeholder management and communication skills.If you''re interested in this role please send your CV to (url ..... full job details .....