his role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.Job Title: Sales Lead - Retail CustomersLocation: Desford (Fully Onsite)Hourly Rate: £33.00 - £34.00Contract Type: ContractAbout the Role:An exciting opportunity has arisen for a Sales and Marketing Capability Representative to join a leading global organisation based fully onsite in Desford. This role is focused on driving retail transformation initiatives, supporting dealers across the Europe, Africa, and Middle East region, and empowering small-scale construction customers (typically with 1-5 machines) to succeed through innovative physical and digital solutions.Key Responsibilities:Drive dealer retail business transformation through physical proximity and digital channel strategiesDevelop and execute growth plans with assigned dealers, including budget alignmentProvide expert advice on marketing, sales, and customer strategies, systems, and processesSupport dealers in closing performance gaps through capability building and trainingEnhance market coverage and customer satisfaction via bundled solutions and digital toolsLead retail-specific projects at regional or global levelsConsult on process improvement and customer experience initiativesDeliver programmes that support both volume growth and ..... full job details .....