Overview

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AI Performance Marketing Executive

role at

INSIDE IDEAS GROUP LTD .Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of

The Brandtech Group , we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role:

AI Performance Marketing ExecutiveLocation:

London, England, United Kingdom (3 days a week from our London office)About the RoleAs a Media Performance Marketing Executive, you''ll play a crucial role in our content studio. You''ll focus on optimising and amplifying our media campaigns, via our specialist GenAI media platform, to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.What You Will Be Doing

Strategy: Support to execute data-driven media strategies to enhance content performanceSupport to align media performance marketing strategy with the overarching client''s media strategy objectivesSupport to define and propose target audience groups, platforms and recommended optimal budget / spend for the client''s portfolio sub-brands

Market research: Remaining abreast of category and platform trends – insight / innovation analysis and reportingMedia activation: Facilitate and manage GenAI media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting APIContent analysis: E2E content analysis: prior to ‘go-live’, once ‘live’ and post ‘go-live’Media management: Manage and oversee all connected media platforms, ensuring proper integration with Creative X platform / analytics toolsPerformance: Establish key performance metrics and analyse media campaign results to identify opportunities for optimisationPerformance prediction: Analysis and reporting on historical data performance predictions for proposed content / new variantsPerformance optimisation: Provide insights on best-performing content formats and enhancementsFollowing client alignment / approval, manage the process to re-brief GenAI pilot content studio to optimise creative / contentClient engagement: Regular client engagement, client meetings, weekly client status meetingsClient reporting: Delivering weekly performance reports, with actionable insightsWhat You Need To Be Great In This Role

Relevant diploma or degree in Media, Marketing, Advertising, or a related field2-4 years experience in media planning and performance marketing, preferably within a media or agency settingGenAI experience and passion for innovation to define and lead this new generation approach to media and performance marketingStrong analytical skills, with the ability to interpret data and translate it into actionable insights and supporting narrativeExcellent communication and collaboration skills to work effectively with internal teams and external partnersProficiency in digital marketing tools, GenAI platforms and a deep interest in technologyYou can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day roleOur Values Shape Everything We DoBe

Ambitious

to succeedBe

Imaginative

to push the boundaries of what’s possibleBe

Inspirational

to do groundbreaking workBe

always learning and listening

to understandBe

Results-focused

to exceed expectationsBe

actively pro-inclusive and anti-racist

across our community, clients and creationsOLIVER,

a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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