About the roleWe are looking for a Digital Marketing Content Manager who can bring strong SEO knowledge together with a good understanding of brand storytelling in the fashion and retail world. This is a role for someone who enjoys working with content, understands how customers discover products online, and can help shape how the brand is found and experienced across all organic channels.Key ResponsibilitiesSEO Leadership Lead the SEO strategy across product, category and editorial content Oversee all SEO requirements related to the migration from Hybris to Shopify Protect rankings, traffic and organic revenue during and after the migration Monitor organic performance and identify opportunities for improvementContent Development Create and manage an SEO led content plan that supports brand storytelling and commercial goals Guide the production of onsite and blog content to ensure clarity, relevance and consistency Use performance insights to optimise content across key customer touchpointsModern Search and LLM Readiness Develop content structures that support visibility in AI and LLM powered search environments Work with creators and internal teams to produce accurate and structured content suitable for new discovery behavioursDigital PR Support digital PR activity that enhances brand authority and organic growth Collaborate with the Brand PR team to align key stories and campaignsCross Functional Collaboration Partner with Brand, PR, Influencer and Content teams to ..... full job details .....