We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters.This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth.As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies.Key ResponsibilitiesBrand and Consumer Communications Lead consumer brand outreach and communications across owned and earned channels.Develop and execute influencer strategy and manage key creator partnerships.Own organic and paid social media strategy, planning, and performance.Lead PR strategy and execution, building brand presence and authority.Oversee B2C email marketing strategy and performance optimisation.Ensure all consumer-facing activity supports retail partners and drives channel sell-through.Creative Direction and Brand ContentOwn creative direction and brand guidelines, ensuring consistency across all touchpoints.Lead showroom design concepts and experiential brand environments.Oversee POS creative and in-store marketing materials.Direct website creative development (agency-supported).Develop compelling brand content ..... full job details .....