Marketing Manager

Position: Marketing ManagerLocation: WattonSalary: £40k - £50k Duties and Responsibilities: Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting. Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies. Work closely with cross-functional teams (including Sales, Engineering, and RandD) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels. Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey. Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets. Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use. Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data. Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope. Identify and ..... full job details .....
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