CRM/ Email Marketing Lead
CRM/ Email Marketing LeadHead Resourcing Glasgow, Scotland, United Kingdom (On-site)Where creativity meets clever automation. Are you a digital marketer who loves great copy and great tech? This role sits right at the crossroads of messaging, data, and automation - perfect for someone who can write compelling campaigns and build the journeys that power them. My client is looking for a hands?on Digital/Technical Marketing Executive who can deliver end?to?end campaigns, craft high?converting content, and bring customer journeys to life using platforms like Klaviyo, Pardot (MCAE), Microsoft Dynamics Customer Insights Journeys, and wider CRM tools. If you''re organised, curious, and excited by how data, triggers, and smart workflows can drive customer value - you''ll be right at home here. What you''ll be doing Campaign and Content DeliveryOwning multi?channel marketing campaigns from concept to execution, with email at the coreWriting crisp, conversion?driven copy for emails, landing pages, and campaign assetsManaging campaign calendars and ensuring timely, consistent delivery across lifecycle and promotional activityMarketing Automation and JourneysDesigning and building automated journeys - onboarding, nurture, retention, re?engagement, and beyondSetting up data?driven triggers, rules, and segmentation that deliver the right message at the perfect momentContinuously improving journey logic using behavioural signals and performance insightsSystems, Data and IntegrationWorking ..... full job details .....
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