Area Sales Manager – External Wall Insulation (EWI)

Location: Based from home, covering the West Midlands and the North West
Salary: Competitive + Commission + Company Car or Car Allowance, Laptop, Mobile Phone
Hours: 37 Hours per week, Monday to Friday
Contract: Full Time, Permanent
Benefits: 25 Days Annual Leave + Bank Holidays, Pension Scheme, Death in Service Life Assurance – 4x Annual Salary, Medicash

PermaRock Products Ltd (Part of the Sustainable Investments Ltd Group) is a trusted UK manufacturer and supplier of high-performance External Wall Insulation (EWI) and render systems.

With a strong reputation built on technical excellence, we support major new build, retrofit, and decarbonisation projects across the country.

Our solutions meet and exceed modern Building Regulations, with expert technical support provided at every stage.

We are growing and we’re looking for a motivated, knowledgeable Area Sales Manager to join our dynamic team.

As our Area Sales Manager, you will be at the forefront of driving growth in the East Midlands & East of England region.

Your mission: To build strong relationships with contractors, specifiers, housing associations, Local Authorities, and installers, introducing and promoting our market-leading EWI systems by gaining specified status within tender documents and/or during the post tender detailed design process.

With a blend of business development, account management, and technical support, you will play a key role in both acquiring new projects and ensuring long-term customer success.

Key Responsibilities:

Sales & Business Development

• Identify and secure new business opportunities in the EWI and façade markets.
• Build and nurture strong relationships with contractors, architects, specifiers, and installers.
• Gain specified status for PermaRock systems wherever possible.
• Maximise sales potential across key sectors including retrofit, refurbishment, re-cladding and new build.

Account Management

• Manage and grow existing customer accounts.
• Onboard and support quality-focused installer companies.
• Deliver outstanding pre- and post-sales support.

Market Intelligence

• Stay up to date with trends, legislation, and competitor activity.
• Understand and communicate the impact of Building Regulations, PAS2030/2035, and cladding legislation.

Project & Specification Support

• Oversee projects from initial specification through to completion.
• Work closely with internal teams to ensure technical and compliance needs are met.
• Align specifications with the latest legislative requirements.

Reporting & CRM

• Accurately manage pipeline, forecasts, and activities in CRM.
• Provide regular reports and market feedback to the management team.

In order to be successful in this role you must have:

• At least 3 years specification sales experience in the construction industry-ideally facades or EWI.
• Strong technical knowledge of EWI, renders, insulation, or façade systems.
• Solid understanding of Building Regulations, PAS2030/2035, and cladding remediation standards.
• A self-starter mindset with the ability to manage your own territory and deliver results.
• Full UK Driving Licence.

We are an equal opportunities employer, and we are committed to recruiting the best person for this post.

We will ensure fair and equal opportunities for all potential and existing employees. This relates to Gender, Marital status, Family status, Age, Race, Sexual orientation, and religious belief.

If you feel you have the necessary skills and experience to be successful in this role click on “APPLY” today!

No agencies please.