Paid Media Events Specialist

Job Title: Paid Media Events Specialist Location = London, UK (Remote) Contract Duration = 12 months Duties: Intro to team client is seeking a Paid Media Events Specialist to join our team. In this role, you will have the opportunity to execute, shape and oversee paid media campaigns for key firm events, driving impactful campaign outputs. You will be part of the McKinsey''s Paid Media Center of Excellence (COE), which plays a pivotal role in overseeing paid media strategy and campaign execution for global teams on platforms like LinkedIn, paid search, display advertising, print, and video. The team collaborates closely with publisher partners, event organizers, communications teams, and creative teams to ensure that our events deliver measurable results that align with McKinsey''s global standards of excellence. Role Responsibilities:Collaborate with cross-functional teams to align paid media strategies with event goals, create campaign workback plans and oversee paid media asset creative timelines. Develop paid media plans tailored to marquee events and a mix of overseeing media agencies to execute end-to-end campaign management and running of certain campaigns in platform.Analyze campaign performance data and generate actionable insights to improve future strategies, including preparing detailed reports and presentations to communicate campaign performance and recommendations to stakeholders. SkillsMandatory Skills 2-3 years of strong project management skills, with ..... full job details .....
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