Are you looking to progress within your marketing career?Are you a data-driven digital marketer with a passion for B2B demand generation?Do you have hands-on experience running and optimising B2B performance campaigns across paid search, SEO and paid socialIf you can answer yes to the above questions then this could be the PERFECT role for you!Reed Marketing and Creative are exclusively partnered with a hugely successful and growing B2B business, who are looking for a Digital Acquisition Manager to join their marketing team.Key Responsibilities:Develop and refine the digital acquisition strategy for the UK and Ireland, ensuring it supports growth targets and drives a steady flow of high-quality leads.Plan and execute digital-first go-to-market campaigns for new products and initiatives.Identify priority audience segments, understand their buying behaviours, and tailor messaging accordingly.Run and optimise campaigns across paid search, SEO, paid social, email and web, constantly testing and improving performance.Lead targeted ABM activity in partnership with sales, ensuring alignment on account targeting and outreach plans.Collaborate with internal teams including marketing automation, content, product and brand to maintain campaign consistency and quality.Partner with an external media agency to deliver efficient, high-impact acquisition activity.Own performance reporting, using dashboards and attribution models to understand what''s working and where improvements can be ..... full job details .....