A senior, strategic sales role with a leading consumer goods supplier. Work with leading brands across garden, DIY, giftware and leisure channels Be supported by a long established and ambitious, privately owned business. Job Description: Commercial Sales Manager Reporting to the Head of Outdoor and leading a team of 6, including the Field Sales Manager and our National and Key Account Managers, you will own the UK sales strategy across the DIY, hardware, garden, giftware and leisure sectors. This is a senior, strategic opportunity to shape trading relationships with major UK retailers, direct pricing and promotional negotiations, and build the omnichannel foundations for sustained market-share growth across strong outdoor product portfolios. Key Responsibilities Set and deliver the national retail strategy, including sales, margin and market-share objectives Build senior relationships and joint business plans with major UK retailers and buying groups Lead pricing, trading and promotional negotiations Drive omnichannel and ecommerce growth alongside physical retail Own UK sales forecasting, pipeline and PandL performance Lead, coach and develop the wider sales team into strategic account managers About the Company: E.P. Barrus Ltd has been a trusted name in UK distribution since 1917, a privately owned company that has built an enviable portfolio of brands including ''Town and Country'', ''Wolf Garten'', ''Wilkinson Sword'', ''Energizer'' and ''Thermos''. As part of an ..... full job details .....