Communications and Marketing Manager
Role summary The Communications and Marketing Manager will manage the Ben Kinsella Trust''s day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity''s objectives. This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity''s channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact. A key part of the role is the effective use of the charity''s CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques. The Communications and Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing ..... full job details .....
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