Marketing Manager - Customer Growth and Retention (12-months FTC)
Role /Team overview Sky Business is the business-to-business division of Sky. No matter their size or sector, we keep businesses connected and customers entertained with our next generation network and unrivalled sports and entertainment. With an exciting, fast-paced environment, we''re looking for exceptional people, who are restless to innovate and build the future, helping Sky Business and our customers to grow. And with the support of a truly trusting and collaborative team, you''ll grow alongside our business. This role sits within the Commercial and Marketing team and is responsible for driving marketing strategies, engagement, retention and commercial growth across Sky Business''s existing customer base. With a primary focus on our Indies customer segment (microbusinesses and single-site owners across hospitality, retail and service sectors) the role will lead customer marketing activity across the Business TV portfolio. What you''ll do : Plan and deliver customer marketing activity across the Hospitality ( Indies ) customer base to drive retention, value growth and customer engagement, with a focus on simple, relevant and service-led communications. Identify and execute upsell opportunities across the existing Business TV product portfolio, promoting relevant connectivity and value-added services that meet customer needs and increase customer lifetime value. Drive cross-sell performance of key products such as Broadband and Mobile, increasing ..... full job details .....
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