Senior Marketing Manager Retention (6 months FTC) Up to £60k Kings Hill Are you an experienced marketing professional with a passion for customer retention and lifecycle marketing? We''re recruiting for an exciting opportunity with a well-established organisation looking for an experienced Senior Marketing Manager to lead its retention strategy during a maternity cover. This is a fantastic opportunity to take ownership of customer engagement, retention and lifecycle marketing while leading a high-performing team. Duties include: Developing and delivering customer retention and lifecycle marketing strategies Managing onboarding, engagement, re-engagement and dormant customer campaigns Driving upsell and cross-sell initiatives across multiple customer segments Monitoring campaign performance, analysing data and reporting on key metrics Working closely with Product, Digital and Customer teams to support new product launches Leading and developing a successful marketing team Delivering customer-focused campaigns across email, content and digital channels To be successful you must have/be: Experience in customer readiness or go-to-market support for new products and services. Proven track record in upsell and cross-sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns Deep understanding of customer journey mapping and lifecycle optimisation Advanced capability in data analysis, reporting and visualisation, with the ..... full job details .....