Job Specification Position: Marketing Manager Location: Widnes Salary: 55,000 - 60,000 DOE Job Type: Full-Time, Permanent Job Overview: The Marketing Manager will be responsible for driving measurable, sustained growth in web sales and traffic, while also overseeing the marketing team across the UK and Ireland, supporting both e-commerce and direct sales activity. This is a highly results-driven role, ideally suited to someone with a proven track record in website marketing, data analytics, and digital growth strategy, preferably within the solar or renewable energy sector. Responsibilities: Develop and execute a data-driven e-commerce strategy to grow website traffic, lead conversion, and online sales. Oversee solar product marketing and regional expansion, especially into the Irish market, ensuring brand consistency. Manage digital campaigns, collaborating with external agencies on SEO, PPC, A/B testing, and CRO efforts. Monitor performance metrics (e.g., traffic, conversions, CAC, AOV) and provide regular reports with actionable insights. Align marketing with sales, stock, and seasonal trends to optimise performance. Drive CRM-based email marketing, audience segmentation, and automation workflows (e.g., re-engagement triggers). Lead digital content accuracy across platforms (website, NetSuite, etc.) and ensure alignment with campaign goals. Coordinate marketing calendars and project timelines with internal and external teams. Improve user experience by mapping digital ..... full job details .....