Senior Marketing Manager - Maternity cover

Senior Marketing Manager - Maternity coverLocation:
London
Department:
Marketing
Reporting to:
VP, Marketing
Working pattern:
Hybrid - 2 days in London office
Brand Video:
https://tinyurl.com/bdzap3n6
Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences.
The Senior Marketing Manager is responsible for developing and executing global marketing strategies that align with business objectives and enhance the visibility, positioning, and performance of all the Time Out Markets. This role leads the coordination of integrated marketing efforts across each region and collaborates with local Market teams, Design, PR, Media, Content and Digital departments.
We are looking for an experienced and visionary candidate to lead strategic brand initiatives and elevate Time Out Market’s presence across all Markets. In this role, you will be responsible for crafting and managing marketing strategies that strengthen the brand, drive footfall, and build lasting emotional connections with our audiences — locals and tourists alike. Commercial awareness and the ability to work across multiple projects at one time are essential to this role.
This is a dynamic position at the intersection of food, culture, and lifestyle — ideal for someone who thrives in a fast-paced, entrepreneurial environment and brings both strategic thinking and hands-on execution. This role will work closely with the Time Out Market Marketing Managers across the globe.
Responsibilities
Brand Strategy and Positioning : Lead the development and execution of brand marketing strategies across all Time Out Market locations, including loyalty and data projects.
Campaign Development and Content Management : Conceptualise and oversee multi-channel brand campaigns that drive awareness, engagement, and Market visitation. Drive loyalty, data collection and revenue goals.
Team and Cross-Functional Collaboration : Work with local Marketing Managers to ensure localised execution of global strategies; collaborate with PR, CRM, Editorial, Media and Market teams; serve as the global brand ambassador; provide guidance, mentorship and creative leadership; build strong relationships with all departments and external agencies.
Brand Growth and Innovation : Drive customer acquisition and retention strategies with a focus on loyalty; explore and implement new marketing technologies, tools, and platforms; identify and build global brand partnerships; support brand-led events, popups, and activations; collaborate on cultural programming to bring the brand to life onsite.
Stakeholder Management : Act as a liaison between central HQ, local Market teams and external partners; communicate brand initiatives and marketing performance clearly to internal stakeholders and leadership.
Performance Tracking and Optimisation : Monitor and analyse marketing performance and brand health metrics across channels and regions; report on campaign results, ROI, and opportunities for optimisation; use data insights to refine strategies and demonstrate ROI; lead market research and competitive analysis to support decisions.
What we look for in a candidate
Demonstrable experience in managing marketing campaigns, brand activations and PR initiatives across diverse geographies.
Strong commercial acumen and reporting skills.
Strong understanding and experience in the digital landscape of marketing.
Strategic thinker with a hands-on approach.
Collaborative leader who inspires teams and fosters cross-functional alignment.
Culturally aware with the ability to work across different geographies, cultures, teams and sensitive to Market nuances.
Excellent communication, interpersonal, and presentation skills.
Passionate about food, culture, and city life – a natural fit for the Time Out brand.
About our cultureAt Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Through Time Out Media and Time Out Market we help our large audience go out in the world\''s greatest cities and connect global brands as well as local talents with this valuable audience.
About Time Out MarketTime Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in eleven cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
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