The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Customer Marketing Manager - eCommerce to drive digital excellence and deliver standout brand performance across Pureplay channels.Key Responsibilities: Develop and manage eCommerce activation plans across pureplay platforms, turning brand strategy into measurable conversion and revenue growth.Translate brand ambitions into bold, impactful digital strategies that win in the online marketplace.Lead paid media planning and optimisation across retailer platforms, maximising ROI and return on spend (ROS).Dive into customer and market performance insights to identify opportunities, take decisive action, and elevate KPIs.Collaborate with agencies and data partners to ensure accurate content, optimise campaigns, and drive performance.Partner cross-functionally with Brand, Commercial, and external teams to deliver fully integrated, high-impact activations.Contribute insight-led recommendations in commercial planning sessions to shape strategy and execution. About You: Proven experience in Customer/Trade/Shopper Marketing, ideally with exposure to Pureplay or (url removed) channels.Deep understanding of digital activation, online retailer performance metrics, and what drives conversion.Commercially minded with a sharp focus on ROI, revenue growth, and delivering results that matter.Confident managing multiple stakeholders, building strong relationships across ..... full job details .....