db Group, Malta’s leader in the Hospitality and Leisure sector. The group is a distinguished and well-established leader in Malta''s hospitality and leisure industry, known for its exceptional portfolio and commitment to excellence. Our hospitality division features the renowned db Seabank Resort and Spa and db San Antonio Hotel and Spa, both offering unparalleled experiences and luxurious accommodations. We have also recently added the Xemxija Bay Hotel, a welcoming and comfortable property aimed at providing accessible hospitality in a relaxed setting.Additionally, we hold development licences and manage outlets for globally recognised brands such as Hard Rock and Starbucks, enhancing our diverse and dynamic offerings. Our culinary ventures are a testament to our dedication to providing exceptional dining experiences. We offer a variety of distinguished restaurants, including Aki, Amami, Nine Lives, Blu Beach, Westreme, Loa, Tora, Colette, and Manta, each showcasing unique cuisines and atmospheres.We are seeking a dynamic and strategic

Director of Sales and Marketing

to lead the commercial launch and ongoing success of the new Hard Rock Hotel Malta. This is a pre-opening executive role responsible for driving revenue, market positioning, and brand presence across all key segments, both locally and internationally.

Key ResponsibilitiesPre-Opening and Market LaunchDevelop and implement the hotel’s commercial strategy across sales, marketing, and revenue streams.Lead pre-opening initiatives including budget planning, team setup, and partnerships with global and local stakeholders.Collaborate with Hard Rock International to ensure alignment with brand standards and campaigns.Sales and Business DevelopmentDrive B2B and B2C strategies across leisure, corporate, MICE, and luxury segments.Build strong relationships with tour operators, travel advisors, and corporate accounts.Represent the hotel at trade shows, sales missions, and industry events.Partner with the Global Sales Office to maximize reach and performance.Marketing and Digital StrategyOversee digital, PR, and social media activities to position the hotel as a lifestyle destination.Manage influencer collaborations, media partnerships, and targeted campaigns to drive awareness and direct bookings.Ensure synergy between hotel marketing and the broader St. George’s Bay development.Revenue and DistributionDefine pricing, distribution, and forecasting strategies in collaboration with Revenue Management.Optimize performance across all channels (OTAs, GDS, direct).Monitor market trends and adjust tactics accordingly.Guest Experience and Brand IntegrationEmbed Hard Rock’s DNA into the guest experience through music, entertainment, and lifestyle activations.Work cross-functionally to ensure consistent brand storytelling from pre-arrival to post-stay.Leadership and Team DevelopmentRecruit and lead a high-performing commercial team.Set clear KPIs, foster collaboration, and champion innovation and accountability.Promote an energetic and inclusive team culture reflective of the Hard Rock spirit.Requirements6+ years’ experience in hospitality sales and marketing, with senior leadership roles in lifestyle or luxury hotel environments.Proven pre-opening and market launch experience.Strong understanding of European leisure, corporate, and MICE markets.Background in digital marketing, branding, and business development.Fluent in English; additional European languages are a plus.Bachelor’s or Master’s in Hospitality, Marketing, or Business.

Skills and AttributesStrategic, data-driven, and commercially agile.Inspiring leadership with excellent communication and relationship-building skills.Deep knowledge of CRM systems, revenue tools, and digital platforms.Comfortable working remotely and on-site in a fast-paced, evolving environment.Passion for music, entertainment, and lifestyle hospitality.

Other RequirementsBased in Malta or willing to relocate.Frequent travel required for business development and brand representation.Flexible availability including evenings, weekends, and events.Polished appearance with the ability to adapt style to different settings—from luxury events to Hard Rock brand activations.Why Join Us?At db Group, we offer a supportive and engaging work environment with opportunities for growth and development. As an Account executive, you will have the chance to work in a vibrant hospitality setting where your contributions are valued and recognised.In addition to health insurance, employees benefit from an exclusive discount card valid across our restaurants, outlets, and partner brands. A staff canteen is available on-site, offering free hot drinks and facilities to prepare meals.We invest in professional growth through regular training and development opportunities. Team events and employee recognition initiatives are also part of our culture, we celebrate success and reward dedication. Our team members enjoy a dynamic workplace and have opportunities for internal mobility within our hotels, restaurants, and retail outlets.

To Apply:Please click on the Apply for This Job button and submit your CV. We look forward to hearing from you!

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