Account Based Marketing Manager (Construction 70%, Automotive 30%)Location: CoventryHybrid - 2 days in HO and 3 days WFHReporting to: Head of Digital My client is looking for an experienced B2B Marketing Manager to work as an Account Based Marketing Manager to drive growth across a defined set of target accounts, with a primary focus on Construction and a supporting focus on Automotive. This is a commercial, programme-led role built around expanding existing relationships, opening doors into new divisions, and accelerating cross-selling opportunities.You will work together with Sales, Delivery leads, and subject matter experts to build account plans, develop messaging by persona, run multi-touch campaigns, and measure what actually moves pipeline. It needs someone strategic enough to design a repeatable ABM approach, but hands-on enough to execute.Key ResponsibilitiesAccount Based Marketing strategy and ownership Own the ABM approach end-to-end, including annual planning, budget, campaign calendar, and performance reporting Build and maintain an agreed target account list (tiered where relevant), aligned to growth objectives and capacity Create account playbooks that translate services into clear value by sector, buyer persona, and use case Identify whitespace opportunities in existing accounts (new services, new stakeholders, new regions, new frameworks) and convert them into structured campaignsAccount growth, cross-sell and commercial alignment Partner closely with ..... full job details .....