Retail Marketing Manager - Automotive OEM Experience Required
Retail Marketing Manager (Automotive - National Role)Salary: £55k - £70k DOE + BenefitsLocation: UKAbout the RoleA fast-growing automotive brand entering a major phase of UK expansion is seeking a Retail Marketing Manager to lead the delivery of high-impact marketing initiatives across its national dealer network. This role is central to elevating brand presence, driving retail campaign effectiveness, and ensuring consistent execution across all touchpoints.Working closely with marketing, product, digital, and field sales teams, you will oversee the planning, localisation, and deployment of retail marketing activity-spanning launch events, tactical campaigns, POS, dealer support, and online integrations.This is an exciting opportunity for an experienced marketer to shape the brand experience during a pivotal growth period.Key ResponsibilitiesCampaign and Retail Marketing ExecutionPlan, manage, and execute retail and fleet marketing campaigns, including new model launches, tactical activity, and quarterly initiatives.Localise national marketing campaigns to suit regional and dealership needs while ensuring brand consistency.Oversee showroom and experiential activations, including dealer launch events and test-drive campaigns.Dealer Network SupportSupport dealer partners with local marketing strategy, media planning, and campaign execution.Act as the main liaison between marketing, field sales, and the retail network.Provide coaching, guidance, and training to dealer marketing ..... full job details .....
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