Location: Warrington - Hybrid Salary up to £45,000 plus bonus I''m working with an established consumer-focused, product-led business in Warrington who are currently building out their marketing function, and they''re looking for a B2C and Retail Marketing Manager to take ownership of one of their key consumer brands. This is a really exciting opportunity for someone who wants more than just another Marketing Manager role. You''ll have real autonomy, plenty of scope to bring new ideas and the opportunity to shape how B2C marketing develops within the business. There are processes and agency relationships already in place, but they want someone who will come in, take ownership and look at how things can be done better. What will you be doing? You''ll own the B2C marketing strategy, working closely with the commercial, product and retail teams to make sure marketing activity is both creative and commercially effective. Your role will include: Owning the annual B2C marketing plan, budget and campaign calendar Developing campaigns around new products, seasonal activity and retail promotions Working closely with retail account teams and customers Improving product listings, digital shelf content, imagery, reviews and conversion Developing activity across social media, influencers, paid media, email and content Managing external agencies across creative, PR, social, content and paid media Briefing agencies and managing campaigns from initial idea through to delivery ..... full job details .....