Overview

Purpose: To own and lead Edyn’s European corporate and MICE sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across multiple European markets. This role will deliver sustainable growth by strengthening client relationships, optimising distribution, and representing Edyn across key international forums.Responsibilities

Owning and managing strategic relationships with key corporate and MICE clients across Europe to maximise commercial value, market share, and brand loyalty.Developing and executing a proactive corporate and MICE sales strategy, tailored to the nuances of different European markets.Shaping and delivering regional growth plans, leveraging market insights, corporate demand data, and cross-border opportunities.Leading commercial negotiations, rate strategies, and joint initiatives with multinational partners to optimise visibility and conversion across markets.Driving performance through preferred partnership programmes and strategic alliances with regional and pan-European organisations.Collaborating cross-functionally with revenue, marketing, and operations teams to ensure commercial goals are aligned and consistently delivered across multiple jurisdictions.Analysing performance across all European corporate and MICE channels, using insights to refine strategy and demonstrate ROI.Representing Edyn at key industry events, trade shows, and conferences across Europe, building visibility and influence within the sector.Identifying and developing new corporate partnerships, supporting expansion into untapped markets and emerging European sectors.Qualifications

Experience

Significant experience managing strategic corporate and MICE partnerships across multiple European markets.At least 7 years in senior sales or account management roles in hospitality, with responsibility for £2m+ annual business across international jurisdictions.Proven track record of driving revenue and brand exposure through European corporate networks and MICE sales channels.Deep understanding of corporate travel procurement, MICE booking processes, and distribution strategies across Europe.Experience managing regional, national, and international accounts with a strong commercial lens.Familiarity with European business cultures and market differences, and ability to adapt approach accordingly.Skills

Fluent in English; additional European languages highly advantageous.Excellent communication, stakeholder, and partner management skills.Strategic thinker with high commercial acumen and results-driven mindset.Confident negotiator with international rate and contract management experience.Highly analytical, using data and insights to influence sales strategy.Proficient in sales, CRM, and reporting platforms.Attributes

Entrepreneurial and commercially proactive, with a clear focus on international growth.Client and brand-focused, with a solutions-driven approach.Self-motivated, collaborative, and able to lead initiatives across multiple markets.Culturally aware and well-connected within European corporate travel and MICE communities.Organised, detail-oriented, and driven to exceed performance expectations.Passionate about the hospitality market across Europe and its evolving needs.Job Details

Seniority level: DirectorEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: Travel ArrangementsBased at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel extensively across the UK and Europe, depending on business needs.

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