Lead the global marketing strategy for high-profile finance and digital infrastructure events, driving growth, impact, and innovation in a fast-scaling media businessSalary £65k to £70k plus bonus and benefitsRole type PermanentLocation LondonOur client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.About the Role:

As the Head of Event Marketing, you will lead the marketing strategy and campaigns for a global series of flagship events focused on Finance, MandA and Investment in Digital Infrastructure. This is a critical role driving delegate and sponsor marketing to an audience of financial services and digital infrastructure operators – including investment banks, MandA advisory firms, private equity, institutional investors and datacentre, fibre, telecoms, tower and cloud operators.As Head of Event Marketing, you will be responsible for leading the overall marketing strategy of the events department, and for demonstrating the ROI of marketing activities. You will report up to Senior Leadership with detailed plans for driving growth in both delegate and sponsorship revenues, and develop and implement the events marketing strategy in line with company and departmental vision. You will manage a small team and be responsible for ensuring high quality output on every campaign.Candidates should have a minimum of 8 years’ experience of in B2B event marketing, including at least 4 years of team/department leadership.Key Responsibilities

Build a clearly-defined strategy for delivering growth across TMT Finance events and awards, including (but not limited to):

Multi-channel audience engagement and acquisitionAlignment with, and leverage of, subscriptions offeringData build and external partner engagementMarketing tech and AI

Execute delivery of the strategy with key success measurements.Campaign Operations Oversight

Oversee the end-to-end execution of all event marketing campaigns, incl. email, social, digital and website across multiple concurrent eventsEnsure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholdersImplement and refine project management systems to track marketing deliverables across teamsTeam Management and Coordination

Directly manage the Marketing Manager and Senior Marketing Executive, assigning priorities, monitoring workloads, and reviewing output qualityWork closely with the team to implement the strategic campaign vision into executable, measurable plansCoordinate with Design, Sales, Content, and Ops teams to align on deadlines and collateral productionMarketing Systems and Data Management

Own the use and optimisation of HubSpot and Salesforce for campaign automation, segmentation, lead tracking, and reportingMaintain high standards of data cleanliness, CRM segmentation, and list hygiene to ensure targeting accuracySupport the rollout of marketing automation workflows, event registration processes, and lead nurturing campaignsManage the event app and engagementContent and Asset Delivery

Oversee delivery of high-quality marketing assets including emails, landing pages, social graphics, brochures, signage on site, and web pagesEnsure brand consistency, tone, and accuracy across all content and platformsCoordinate the logistics of content approvals and creative asset delivery from internal and freelance contributorsPerformance Reporting and Improvements

Lead post-campaign debriefs, identifying successes, bottlenecks, and areas for improvementImplement process improvements across the marketing function to enhance output efficiency and campaign qualityExperience of managing, mentoring and recruiting a high-performing team to deliver high-quality campaigns and ensure consistency and excellence in all aspects of event marketingWork closely with the wider team (production, sponsorship, delegate sales and operations) as a senior member of the department to collaborate in driving success and growth across all events and projectsRequired Experience

8+ years’ experience (including 4+ years at team/department leadership level) in a B2B events business —preferably with at least some time spent in relevant industries: finance and investment, telecoms, technology and/or infrastructureStrong organisational and leadership skills to recruit and develop the teamExceptional event campaign planning, content development, and messaging skillsAble to build and improve event marketing processes and internal guidesStrong experience with designing and maintaining event websites, brochures and other digital marketing assetsFamiliarity with CRM platforms (e.g. HubSpot, Salesforce), CMS, other event tech including apps, and relevant AI toolsDemonstrable experience of growing delegate revenue at a campaign and brand or business levelExperience of working closely with sponsorship team to drive spex marketing and increase sponsorship revenueExceptional operational project management skills, with ability to lead complex campaigns with multiple moving partsStrong attention to detail and process discipline, ensuring consistent delivery across channels and deadlinesTechnically adept with the ability to troubleshoot issues with marketing automation, CMS, and CRM systemsSkilled in stakeholder management, capable of translating strategic objectives into clear actions for team executionAnalytical mindset, with ability to track performance metrics and recommend operational improvementsKey Attributes

Highly organized, process-driven, and proactiveNatural team leader with a collaborative working styleFocused on delivering results through operational excellence and smart resource allocationResilient and composed under pressure, with ability to manage multiple deadlines simultaneouslyPassionate about supporting team growth and driving marketing team efficiencyWhat’s On Offer

Strategic Impact: Chance to demonstrate leadership, innovate and make a visible contribution to company growthCompetitive Compensation: Attractive salary with performance incentivesJoin an ambitious, dynamic and friendly team with a spacious Central London OfficeTake a leading role in a fast-growing media business in a red-hot global growth sectorBenefit from Flexible working, Holidays, Training, Perks, Socials and Away DaysHybrid working – 3 days in the office (Tuesday to Thursday), 2 days remote25 days holiday, plus your birthday off as an additional day of leaveExciting training opportunities to support your developmentEmployee perks platform with discounts and rewardsEmployee Assistance Programme with 24-hour confidential supportSpacious Central London office with breakout spaces, office library, and in-office games (pool, darts, and table tennis)Volunteering opportunities, including one paid volunteering day per yearAnnual donation of a percentage of company profits to UK and overseas charitiesEmployee referral scheme for recommending new hires

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