Aspiga is an award-winning sustainable fashion brand, committed to creating beautiful, ethical, and environmentally friendly clothing and accessories. Guided by a passion for sustainability and craftsmanship, we aim to empower customers with stylish, high-quality products that make a positive impact on the planet.We’re looking for a talented and driven Marketing Manager to lead our marketing efforts across retail, eCommerce, catalogues, and digital channels. If you are passionate about storytelling, thrive in managing multiple projects, and have a deep appreciation for sustainability, this is the role for you.KEY RESPONSIBILITIES:1. Project ManagementPlan, lead, and execute marketing initiatives, ensuring seamless alignment with Aspiga’s goals.Develop detailed project timelines and manage budgets to deliver campaigns on time and within scope.Conduct post-campaign reviews, providing insights and recommendations for future improvements.2. Catalogue and Retail ManagementOversee the creation and distribution of catalogues ensuring they reflect Aspiga’s sustainable ethos and aesthetic.Collaborate with retail partners to create engaging in-store marketing experiences.Manage online marketing campaigns to drive traffic and sales through Aspiga’s eCommerce platform.Collaborate with the Ecommerce Manager to optimize customer acquisition, retention, and conversion rates.Analyze key performance metrics such as ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), and LTV (Lifetime Value) to improve digital performance.4. Marketing Calendar ManagementDevelop and maintain a robust marketing calendar that integrates product launches, seasonal campaigns, and promotional events.Ensure timely execution and coordination across all marketing touchpoints.5. Creative StorytellingCraft compelling narratives that highlight Aspiga’s sustainable practices, ethical values, and unique craftsmanship.Collaborate with creative teams to deliver engaging content across blogs, newsletters, social media, and other platforms.6. Agency and Vendor CollaborationManage relationships with external marketing agencies, ensuring campaigns align with brand standards and objectives.Provide feedback to improve agency deliverables and maximize results.7. Social Media and Campaign ManagementDevelop and execute innovative social media strategies to grow and engage our community.Plan and oversee integrated marketing campaigns across email, social media, and digital advertising channels.Stay informed on emerging social platforms (e.g., TikTok) and adapt strategies to evolving trends.8. Photoshoots and Content CreationCoordinate photoshoots, including sourcing models, photographers, and videographers, for product launches and promotional materials.Oversee high-quality content creation for blogs, newsletters, and social media while ensuring alignment with Aspiga’s brand aesthetic.9. Collaboration with Product TeamsWork closely with product and design teams to ensure marketing campaigns are aligned with product launches and customer feedback.10. Customer Insights and CRMLeverage CRM tools (e.g. Sweet Analytics) to analyze customer data, enhance personalization, and drive retention strategies.Use customer insights to shape targeted campaigns and improve engagement.QUALIFICATIONS:Proven experience in marketing management, ideally within the fashion, retail, or eCommerce industries.Strong project management skills with the ability to juggle multiple priorities effectively.Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and email platforms (e.g., Klaviyo) is an advantage.Experience in digital marketing, including paid search, SEO best practices, and social media management.Familiarity with catalogue production and retail marketing strategies.Strong analytical skills with experience tracking metrics like ROAS, CAC, and LTV.Knowledge of sustainable materials, certifications, or industry best practices in ethical fashion is an advantage.Passion for sustainability and ethical branding.Experience working in a founder-led business is an advantage.WHY JOIN ASPIGA?Be part of a mission-driven company making a meaningful impact on the planet and communities.Opportunity to shape and lead marketing strategies for a growing sustainable fashion brand.Collaborate with a team passionate about creativity, innovation, and ethical practices.Please send a copy of your CV and cover letter to hr@aspiga.com (cc: simon@aspiga.com)We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion.

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