Digital Marketing LeadCoventry 40,000 PermanentA community focused retail organisation is looking for a creative and high energy Digital Marketing Lead to join their newly formed marketing team.This is a genuinely exciting opportunity to shape the digital presence of a well established local brand, build new ways of engaging customers and help grow the marketing function from the ground up.The RoleThis position will take the lead on social media, digital content and customer communications, bringing the brand to life through engaging storytelling and impactful campaigns.Working closely with the Marketing Lead, you will play a key role in developing digital strategy while remaining hands on with content creation and campaign delivery. You will also mentor a Digital Marketing Coordinator as the team expands.Key responsibilities include Leading social media strategy and managing engaging always on content Creating and filming digital content such as colleague interviews, community stories and campaign features Planning and delivering integrated marketing campaigns that drive engagement, footfall and customer loyalty Managing email communications including segmentation and personalised customer journeys Reviewing and improving website content and user experience on a WordPress platform Designing digital artwork and campaign assets with a strong creative eye Using analytics and insight to optimise performance across digital channels Collaborating with stakeholders across the ..... full job details .....