Senior Business Intelligence Developer Hybrid - West Midlands £50,000 - £70,000 The Company They are a growing, consumer-focused organisation investing significantly in their data and technology capabilities. Data is increasingly central to how they understand commercial performance, customers and operational effectiveness. You will join an environment undergoing continued transformation, with the opportunity to improve how BI is developed, governed and adopted across the organisation. The Role As a Senior BI Developer / Senior Data Analyst, you will own key elements of the end-to-end BI lifecycle. You will: Design and maintain scalable Power BI dashboards, semantic models and datasets. Build and optimise SQL data models supporting analytics, reporting and forecasting. Develop solutions within Microsoft Fabric, including Lakehouse, Warehouse and data pipeline capabilities. Design and maintain ETL and ELT pipelines using Fabric Data Factory, Power Automate or comparable technologies. Establish reusable BI datasets supporting multiple reporting requirements. Partner with finance, marketing, product and operational stakeholders to analyse revenue, pricing, customer behaviour and wider commercial performance. Define and standardise KPIs across key business areas. Automate manual reporting and improve self-service analytics through Power BI and the wider Microsoft ecosystem. Maintain strong standards around data quality, lineage, governance, documentation and performance. ..... full job details .....