Join our dynamic in-house media planning team at Arla Foods UK as a Strategic Media Planning Lead! If you''re an experienced media strategist who thrives in any channel, has a passion for crafting impactful campaigns, and is excited about shaping the future media strategy for iconic brands like Lurpak and Cravendale, we want to hear from you! How you will make an impact You''ll be at the forefront of developing and executing innovative media strategies that will change the way a 1Billion pound branded business goes to market leveraging your expertise to deliver exceptional results for our brand teams. Develop and implement comprehensive media plans across various channels, including digital, AV, Out of Home, etc, while supporting the roadmap of development for retail media networks. Identify the most appropriate consumers through media insights, competitor benchmarking, and a test-and-learn agenda to stand out in the noisy consumer world. Collaborate with brand teams and creative departments for seamless campaign execution, while managing media budgets and ensuring efficient resource allocation. Optimize the impact of a high-performing media planning function in both the short and long term to maximize branded growth ambitions. Monitor campaign and annual brand advertising performance, examine data, make data-driven recommendations, and stay up-to-date with the latest industry trends and technologies. What will make you successful To be successful in this role, you will ..... full job details .....