Performance Marketing Manager - Fashion Brand

Essex

Salary - Upto -50k

Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role:

The Performance Marketing Manager will be responsible for developing, executing and optimising paid media activity across Meta, Google and TikTok, with opportunities to expand into additional channels. This hands-on role will involve managing significant advertising budgets, scaling customer acquisition, improving profitability and identifying new opportunities for growth.

Key Responsibilities:

• Own and manage the paid media strategy across Meta, Google, TikTok and additional growth channels.

• Build, launch and optimise campaigns across all paid acquisition platforms.

• Manage Google Performance Max, Shopping, Search and Remarketing campaigns.

• Monitor campaign performance daily and make data-driven optimisation decisions.

• Monitor and analyse paid media performance across daily, weekly and monthly reporting cycles.

• Track key performance metrics including NC-CPA, ROAS, POAS, MER, CAC and customer acquisition trends.

• Use attribution platforms such as Triple Whale to support budget allocation and scaling decisions.

• Work closely with creative teams to develop high-performing advertising assets.

• Identify emerging creative trends within the fashion, retail and e-commerce space.

• Develop compelling ad copy, hooks and calls-to-action.

• Create structured testing frameworks across creatives, audiences, offers and landing pages.

• Manage and allocate advertising budgets across paid media channels.

• Adjust spend based on performance, profitability and business priorities.

About You:

• 3-5 years'' experience managing paid media campaigns within an e-commerce, retail, fashion or DTC environment.

• Proven experience scaling profitable campaigns and delivering measurable revenue growth.

• Strong expertise across Meta Ads Manager, Google Ads, Google Merchant Centre and GA4.

• Experience using attribution platforms such as Triple Whale or similar tools.

Why Apply:

• Join a fast-growing e-commerce brand with ambitious plans for continued growth and expansion.

• Take ownership of a high-impact paid acquisition strategy across Meta, Google, TikTok and emerging channels.

• Have direct responsibility for scaling customer acquisition and driving measurable commercial results.

• Manage significant advertising budgets and play a key role in shaping marketing investment decisions.

• Work closely with senior leadership and cross-functional teams across creative, e-commerce and operations.

BH36794