Overview

Job Title:

Events and Engagement ManagerReports to:

Senior Strategic Communications ManagerDirect reports:

Events and Marketing Coordinators x 2Location:

Minimum of three days per week in Shaw House, OxfordContract:

Full time, permanent position (35 hrs per week)Salary:

£38,000-£40,000 depending on experienceClosing Date:

We’ll be reviewing and interviewing on a rolling basis. Applications will close on 23 October 2025.Summary of Role:

This is a pivotal new role within RABI’s Marketing and Communications team, managing the planning and delivery of RABI’s presence at high-profile agricultural, corporate and external affairs events throughout the year, whilst overseeing the management and deployment of volunteers and ambassadors at shows and local engagement activities across England and Wales. The Events and Engagement Manager will ensure that all activities reflect RABI’s values and strategic goals and that our network of volunteers and ambassadors are expertly managed and supported.You’ll be responsible for managing a high-performing events function, overseeing two Events and Marketing Coordinators and working collaboratively across the charity to ensure RABI is visible, active and engaged across the sector. You will bring experience, professionalism and a hands-on approach to deliver high-quality, mission-driven events that drive brand awareness and build relationships across our community.

Key Responsibilities

Strategic Leadership of Events and Ambassador Programme

Lead the development and implementation of a national events strategy that reflects RABI’s priorities and enhances the charity’s presence across rural and farming communities.

Build and maintain a comprehensive events and shows calendar, ensuring a coordinated and strategic approach to regional and national opportunities.

Work closely with RABI’s Fundraising, External Affairs and Volunteering teams to ensure events, conferences and shows are aligned with RABI’s strategic objectives and are on brand.

Lead and develop RABI’s new Ambassador programme, working in collaboration with the Volunteering department to launch the programme from pilot to national rollout.

Agricultural Shows and Sector Representation

Take a leading role in managing RABI’s presence at key agricultural shows and rural events (e.g. Royal Welsh Show, Great Yorkshire Show, Oxford Farming Conference, LAMMA).

Oversee the end-to-end delivery of shows and events attendance including logistics, stand design, staffing, promotional materials, health and safety and evaluation.

Represent RABI at events with professionalism and warmth, acting as a visible ambassador and engaging with supporters, stakeholders and the public.

Build strong relationships with show organisers and agricultural networks to secure prominent placements and collaborative opportunities.

Event Management and Delivery

Project manage a range of events including:

National and regional agriculture shows and conferences

Volunteer and ambassador engagement events

Rural community outreach and partnership events

Ensure all events are delivered to a high standard, on time and within budget.

Oversee and manage logistics including venue hire, AV, accommodation, transport, catering, health and safety and accessibility.

Manage risks and ensure compliance with RABI’s policies, safeguarding protocols and relevant regulations.

Team Leadership and Development

Line-manage two Events and Marketing Coordinators, providing regular support, mentoring and performance reviews.

Foster a collaborative and proactive culture within the team, encouraging innovation and continuous improvement.

Delegate effectively and ensure clarity of roles and responsibilities across the team.

Cross-Team Collaboration

Work closely with colleagues in the Communications team to plan promotional content for each event (print, digital and social media).

Contribute to the wider communications planning cycle, identifying storytelling opportunities arising from events.

Coordinate with Fundraising, External Affairs and Volunteering colleagues to ensure event activity supports supporter engagement and community mobilisation.

Monitoring, Reporting and Evaluation

Monitor event budgets, track expenditure and provide clear financial reports.

Gather and analyse attendee feedback, media coverage and impact data to evaluate the success of each event.

Produce regular updates for the Senior Strategic Communications Manager and Head of Marketing and Communications.

Person Specification

Essential

A minimum 5 years’ experience working in a successful Events team at a managerial level.

Proven experience in managing a broad portfolio of events, ideally within the charity, agricultural or rural affairs sectors.

Demonstrable experience of line-management and overseeing the management of volunteers/ambassadors

Proven experience leading high-profile public-facing events such as exhibitions, trade shows and external affairs events

Excellent organisational and project management skills with a high attention to detail.

Confident communicator and relationship builder, able to represent the charity with professionalism and warmth.

Comfortable working flexibly, including occasional evenings, weekends and national travel.

Understanding of health and safety and safeguarding considerations in event delivery

Full UK driving licence.

Desirable

Previous experience in rural or farming events

Welsh language proficiency (spoken and/or written) is desirable for this role, to support effective comms and engagement with Welsh-speaking stakeholders and communities.

Experience using CRM systems (preferably Microsoft Dynamics) and event evaluation tools.

Basic design and marketing skills (Canva, Adobe Creative Cloud or similar)

This role profile is not exhaustive and is subject to review in conjunction with the post holder according to future developments at RABI.

Benefits

Enrolment to Nest on commencement of employment and then opportunity to join RABI’s group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%.

Life assurance from day one.

Access to our Employee Assistance Programme.

RABI is proud to be an equal opportunity employer and aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI as a result of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process strives to ensure that individuals are selected only based on their relevant skills, experience, qualifications and abilities.

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