OverviewSales Director — Location: Warmington (HQ) with travel to Newcastle and Sutton. Contract: Permanent, Full-time. Salary: circa £100,000 + Bonus (OTE £130,000).

Accelerate growth. Inspire adventure. Lead the future of luxury campervans and drive sales strategies that shape the road ahead. Join a renowned name that is redefining automotive camping luxury, creating bespoke campervans and motorhomes that take customers anywhere they dream of going. With big growth ahead, they’re seeking a visionary Sales Director to take the wheel and steer sales to new heights.

Your role as the Sales Director:

From HQ in Oxfordshire, you’ll shape and deliver the sales strategy across multiple sites. Reporting directly to the CEO, you’ll inspire teams, streamline processes, optimise pricing, and deliver unforgettable customer experiences. Most importantly, you’ll fuel rapid growth while shaping the company’s future retail network.

Responsibilities

Leadership: Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.

Sales Process: Design and refine sales processes to shorten cycles, boost conversions, and maximise results.

Pricing and Customer Strategy: Own pricing strategy and competitor analysis, delivering customer-focused approaches that balance value with margin growth.

Customer Journey: Oversee the full customer journey — from promotions and “Try Before You Buy” through to handover, aftercare, and loyalty.

Stocking and Forecasting: Drive accurate forecasting and smart stocking strategies aligned with business growth.

Strategic Growth: Shape the five-year vision alongside the Senior Leadership Team, including retail expansion and dealer programme development.

Qualifications

Proven success leading multi-site sales teams.

Expertise in sales strategy, pricing, and margin optimisation.

Strong commercial and analytical skills.

An inspiring, resilient, and forward-thinking leadership style.

Why This Role?

Circa £100,000 base + bonus (OTE £130,000)

33 days’ holiday with extended Christmas break

5-day working week with time off in lieu if working weekend

A chance to lead sales for one of the most exciting, fast-growing brands in the sector.

Ready to take the wheel and accelerate growth? To show your interest in this role please apply with a copy of your CV. If shortlisted, a member of our team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.

Job Information

Job Title:

Sales Director

Company:

Apex Recruitment

Location:

Northampton, Northamptonshire

Posted:

Sep 15 2025

Closes:

Oct 16 2025

Sector:

Contract

Contract:

Permanent

Hours:

Full Time

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