Company Overview
This organisation operates within the specialist engineering and manufacturing sector, delivering advanced fluid power and motion control solutions across a range of industries. With a strong technical heritage, it supports clients through innovative design, application expertise, and high-quality product performance in demanding environments.

Sales Engineer / Area Sales Manager – UK (Engineering / Fluid Power Sector)

An exciting opportunity has arisen for a technically minded Sales Engineer / Area Sales Manager to drive business growth across the UK. This role blends technical expertise with commercial acumen, focusing on developing new business opportunities while strengthening relationships with existing clients. You will act as a key interface between customers and internal teams, providing tailored engineering solutions and ensuring exceptional customer satisfaction. With regular travel, client engagement, and involvement in complex applications, this position is ideal for someone who thrives in a dynamic, customer-facing engineering sales environment.

Duties & Responsibilities

• Develop new business opportunities while nurturing and expanding existing customer relationships
• Respond to customer enquiries with quotations, technical proposals, and tailored solutions
• Deliver on-site technical support, product demonstrations, and fault-finding assistance
• Plan and conduct customer visits, managing key accounts and long-term projects
• Collaborate with internal technical and design teams to develop application-specific solutions
• Prepare reports, track sales activity, and manage quotations through to completion
• Deliver product training to customers and internal teams, and support exhibitions
• Handle customer feedback and complaints professionally, ensuring high satisfaction levels

• Previous experience in technical sales, ideally within fluid power, hydraulics, or engineering sectors
• Strong technical knowledge of electronic and hydraulic systems
• Excellent communication, negotiation, and relationship-building skills
• Ability to deliver technical presentations and training effectively
• Proficiency in Microsoft Office and general IT systems (CRM/ERP experience beneficial)
• Full, clean driving licence and willingness to travel across the UK