Creative Strategist - Baby Products brand

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.We are seeking a

Creative Strategist

to join one of our portfolio brands which is a well-known 100 million dollar brand in the D2C space.The roleThe Creative Strategist''s role will revolve around the question: "What makes a winning ad?" You will work collaboratively with other team members to create top-performing ads, set strategic direction for ad creation, and ultimately, grow revenue. The perfect candidate is someone who is digitally native, consumer-centric, intellectually curious, and creative.The position is full-time in London.What makes this an exciting opportunity?Opportunity to join a well-funded startup with top-tier investorsWork with a highly experienced and entrepreneurial teamThe brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!Competitive compensation packageWhat You''ll DoConstantly ideate new ad concepts and create briefs for these to be turned into ads by other team membersWrite copy for adsUpload ads to advertising platformsReview ad performance data to see what''s working and what''s not, and turn this into actionable creative insightsIdentify top performing concepts and manage the production of variations and iterations to scale themStay current with what other leading brands are doing in their paid adsWho You AreYou’re an avid social media user and have a strong passion for digital brand buildingYou have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customerYou''re a strong writer and can write effective marketing copyYou have solid analytical skills and can interpret numbers and recognize patternsYou take initiativeYou’re coachable and dedicated to continuous personal improvementYou’re tech literate and can learn new software with easeYou thrive in a high growth environment and enjoy a startup team cultureYou are intellectually curious and eager to learnIf you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter. We take cover letters very seriously!We don''t require previous experience in digital marketing for this role. We can teach you the tools of the trade. What''s important is that you have the fundamental skills (customer mindset, writing, analytical skills) and attitude (a willingness to learn and eagerness to make winning ads)!What languages do you speak, read and write fluently? *How comfortable are you with excel? Please explain in detail. *What are some consumer/DTC brands that you like or admire? What do you think makes them successful?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you''re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice! *What are some consumer/DTC brands that you think are doing a great job with social media? Why?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you''re unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice! *We''re looking for avid social media users. Would you be open to sharing your social media handles with us? :) *Are you currently based in London? If not, why do you want to move to London? (Please note that we are only hiring in London for this role!) *Do you need visa sponsorship to work in the UK? *

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