Car Sales Executive - Main Dealer, Reading

Location: Reading
Basic Salary: -20,000
OTE: -45,000 - -65,000 (uncapped, realistic)
Contract: Full-time, permanent

Our client, a successful and fast-paced main dealer in Reading, is looking for an ambitious and customer-focused Car Sales Executive to join their team. With a competitive basic salary, a realistic OTE of up to -65,000, and access to a wide range of stock, this role offers excellent earning potential and career progression.

The ideal candidate will be confident, target-driven, and passionate about delivering an exceptional customer experience while maximising every sales opportunity.

• Greet, assist, and guide customers through the car buying journey.

• Deliver a tailored and professional sales process from enquiry to handover.

• Proactively prospect and follow up with new and existing customers to generate sales.

• Present finance, insurance, and add-on products compliantly to maximise profitability.

• Maintain up-to-date product knowledge and training on brand and models.

• Achieve and exceed individual and team sales targets and KPIs.

• Ensure all documentation and administration is completed accurately.

• Previous experience in car sales within a dealership environment (main dealer experience advantageous).

• Proven track record of hitting and exceeding sales targets.

• Excellent communication and negotiation skills.

• Strong customer service focus with the ability to build lasting relationships.

• Highly motivated, resilient, and driven to succeed.

• Confident IT skills for CRM/DMS systems and online sales platforms.

• Full UK driving licence.

• -20,000 basic salary.

• OTE -45,000 - -65,000 with uncapped commission.

• Opportunity to represent a leading automotive brand in a modern dealership.

• Training and development to support career growth.

• Company benefits package including pension, holidays, and staff car schemes.

• Supportive team culture within a high-performing sales environment.