Paid Media Digital Marketing Specialist
Are you a paid media expert with a flair for delivering high-performing campaigns across multiple platforms? We''re recruiting on behalf of a successful digital marketing agency based just outside Ipswich, who are looking for a skilled Paid Media Specialist to join their growing team. This is a brilliant opportunity to take the lead on paid strategy across a varied client portfolio, working in a dynamic agency environment where data, creativity, and results go hand in hand. The Role As Paid Media Marketing Specialist, you''ll be responsible for planning, executing, and optimising paid campaigns across a range of digital channels. From Google Ads to social media advertising, you''ll manage budgets, drive performance, and deliver measurable ROI for clients across a range of sectors. Key Responsibilities Planning and managing paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms Conducting audience research, keyword planning, and competitor analysis to inform campaign strategy Writing compelling ad copy and working with creative teams to develop high-converting assets Managing and optimising campaign budgets to maximise return on ad spend (ROAS) Monitoring performance through platforms and tools such as Google Analytics, Google Ads Manager, and Meta Business Suite Producing clear, insightful performance reports and presenting findings to clients Keeping up to date with platform updates, new ad formats, and industry best practices Collaborating ..... full job details .....
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