Product Marketing Manager
Duration : 3 monthsSalary: 100K per annumHybrid workingAs the Product Marketing Manager, you will be the strategic architect behind how our world class smart home security products land in international markets. This isn''t just about translation; it''s about localization, resonance, and conversion. You will lead the end-to-end Go-To Market (GTM) engine, bridging the gap between core product development and the unique needs of customers across the UK, EU, and beyond.You''ll own the narrative for our flagship devices, ensuring that from the first social ad to the final checkout click on our direct-to-consumer (DTC) sites, the customer journey is seamless, persuasive, and data-backed. Key ResponsibilitiesStrategic GTM and Launch OrchestrationInternational Positioning: Architect comprehensive GTM strategies that adapt core product value propositions into market-specific narratives.Launch Leadership: Oversee the full lifecycle of product launches, managing timelines, prioritization, and cross-channel content synchronization.360 Campaign Oversight: Lead the strategy for non-promotional product activations, ensuring a unified brand voice across Social, PR, CRM, and Retail.Creative Gatekeeping: Provide final sign-off on all launch assets for web properties, major marketplaces, PR, and Channel Marketing to ensure "Gold Standard" quality.Digital Experience and GrowthConversion Optimization: Own the Guided Selling/Product Finder strategy for UK, DE, and FR, managing everything from UX ..... full job details .....
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