The OpportunityA leading food manufacturing business is seeking an ambitious and commercially focused Category and Marketing Manager to drive category growth, consumer insight, and brand development across a diverse product portfolio.This is a highly visible role where you will influence commercial strategy, shape innovation pipelines, and use market intelligence to identify growth opportunities across customers, channels, and brands. Working closely with commercial, product development, operations, and senior leadership teams, you will play a key role in delivering sustainable and profitable growth.Key ResponsibilitiesCategory Strategy and InsightDevelop and implement category growth strategies across multiple product categories.Analyse market, shopper, consumer, and competitor data to identify commercial opportunities.Monitor market trends, pricing, promotions, distribution, and category performance.Deliver compelling, insight-led presentations and recommendations to internal and external stakeholders.Evaluate product performance and recommend actions to improve sales, distribution, and profitability.Consumer Insight and InnovationTranslate consumer and shopper insights into actionable product and proposition opportunities.Support the development of innovation pipelines, ensuring projects are commercially viable and consumer-led.Identify emerging trends and convert them into profitable growth initiatives.Collaborate with cross-functional teams to ensure innovation is ..... full job details .....