As our Marketing Manager - Mass Fundraising Acquisition (Legacy), you ll be responsible for leading an in-house team of marketers responsible for driving mass, new customer acquisition across a portfolio of fundraising products/activities. This includes our integrated mass marketing campaigns, Legacy lead generation acquisition and specific Legacy conversion activity, via promoting our Free Will Service. Working with our media agency and third-party agency suppliers, you''ll be responsible for the development, execution, and optimisation of multi-million pound, omni-channel marketing, and fundraising campaigns and marcomms within the overall British Heart Foundation (BHF) integrated media plan. You''ll have oversight across a portfolio of fundraising activity, ensuring strategic and tactical delivery and optimisation, to deliver transformative customer experiences and drive growth in support and income through mass customer acquisition. In this role, you''ll put the customer at the heart, ensuring they feel central to our work and achievements and motivated to continue funding our research in the long-term. About you As our ideal candidate, you''ll bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising/income growth. Preferably with knowledge of Legacy Marketing, you will have ..... full job details .....