What to know Execute innovative marketing strategy through a diverse channel mix, for leading NGOs, charities and brands. As an Associate Director in the Paid Media Team, you''ll oversee the execution of digital advertising campaigns across clients ranging from leading UK and global charities and UN bodies, to global brands and their CSR programmes. You will know how to drive strong performance metrics for clients, whilst thinking holistically about the brand and how these metrics contribute to wider conversation about marketing budgets and long-term growth objectives. You will be a senior member of our media practice in London, supporting the Media Director in shaping processes and innovating our client channel mix to drive results. This may be the right role for you if you''re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch advertising campaigns in new platforms are no big deal for you. You''re used to spending most of your day speaking in acronyms - terms like CPA, DSP, VTR, and ROAS are a natural part of your vocabulary - and you know how to explain them to clients and colleagues. You will use your depth of experience to inform your work but also use your curiosity to keep ahead of the changing sector in order to ensure we''re innovating for our clients wherever possible. The company Blue State is a purpose-driven ..... full job details .....