Overview

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Head of Digital Trading

role at

The White Company .The White Company is expanding its multi-channel retailing strategy and seeks a commercially driven, highly analytical digital leader to define and execute the online commercial strategy and drive growth across digital channels (website and app).The role will play a key part in shaping the next phase of the brand’s evolution, focusing on present, modern, and beloved customer experiences and ensuring continued growth of the digital business.What you’ll be doing

Define and deliver the overall digital trading strategy, aligned with business objectives.Own digital sales, margin, conversion and customer journey KPIs across the website and app.Directly manage the digital teams that analyse trading performance, merchandise the site, publish content/products and optimise the digital experience.Lead the planning and execution of the online trading calendar, including new launches, campaigns and promotional activity.Monitor and optimise daily and weekly trading performance, identifying risks and opportunities.Drive continuous improvement of onsite merchandising, navigation, search, checkout, and overall conversion optimisation.Oversee test-and-learn initiatives, including CRO and A/B testing, to improve trading metrics and customer satisfaction.Partner with Buying, Merchandising, Marketing, Creative, Digital Development and Technology teams to ensure a joined-up approach to digital growth that inspires customers and makes purchasing easy and convenient.Support international expansion strategies, tailoring digital trading approaches by market.Lead, develop and inspire the Digital Trading team, creating a high-performance, insight-led culture.Provide senior stakeholders with actionable recommendations through clear, data-driven insight.Manage budgets related to trading initiatives, ensuring cost efficiency and return on investment.Qualifications / Skills / Experience Required

Significant experience in digital trading or ecommerce leadership roles, ideally within retail and luxury.Strong commercial acumen and a track record of delivering online sales and profit growth.Deep understanding of ecommerce platforms, site merchandising, CRO, and customer journeys.Highly analytical, confident in using data and insight to drive decision-making.Knowledge of digital marketing levers (SEO, PPC, affiliates, email, paid social).Experience leading and developing high-performing teams.Excellent stakeholder management and influencing skills at senior level.Strong organisational skills with the ability to prioritise and manage multiple projects.Commercial, innovative, customer-focused and results-driven.What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.Discount - Up to 50% discount and access to regular Sample SalesHoliday - 25 days rising to 28 with length of serviceHoliday Buy – opportunity to buy up to 5 days holidayPension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.Bonus - discretionary bonus scheme (policy eligibility)Perkplace Benefits Platform – discounts across well-being and lifestyleWagestream Money Management app - access to Wagestream for financial wellbeingContinued Development – in-house Learning and Development HubSalary Sacrifice scheme for Electric vehicles (grade and eligibility dependent)Leadership Development Programme (eligibility for certain contracts)Private Healthcare with Babylon Digital Healthcare (duration dependent)Life AssuranceAdditional Benefits

Fruit basket dailyTea and coffee providedWorking from Home - option to work from home on Mondays and FridaysSocial - Christmas party/social eventsSeasonal Sample SalesVolunteer Day with a charity of your choiceGreat Location - Close to transport links and Westfield shopping centreEquality, Diversity and Inclusion

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working to ensure our environment is one where people can bring their authentic selves to work, where contribution is valued, ability enhanced, and perspective appreciated. We are committed to an active Equality, Diversity and Inclusion Policy, which starts with our recruitment and selection process. We’d love you to join us on our journey.Sustainability

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. This should be reflected in everything we do.Seniority level

ExecutiveEmployment type

Full-timeJob function

Marketing and SalesIndustries: Retail

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