Manpower are currently seeking an interim Digital Marketing Specialist, to work with our global FMCG client The Magnum Ice Cream Company, renowned for brands such as Magnum, Ben andamp; Jerry''s, Cornetto and Wall''s, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run until the end of August 2026, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £42,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

If you are passionate about digital and all the different channels that drives the Digital Marketing, then this is the role for you. This role provides a unique opportunity to demonstrate an integrated digital vision to our main owned consumer-facing channels. It will be an essential role to adequate and navigate through the new UKandamp;I HFSS regulations delivering the best user experience and a new approach to purpose, brand power and conversion. We have an opportunity to progressively profile consumers by sharing relevant and personalised content based on individual interests. We will tell stories that we cannot share in other digital marketing channels and leverage an exciting digital environment, ready to attract and convert digital audiences.

Key Responsibilities

• Email Marketing Strategy Development and Execution: Collaborate closely with the Content andamp; Owned Channels Lead to develop and implement a comprehensive email marketing strategy (internally known as PRM). Focus on driving consumer engagement and conducting test-and-learn initiatives to enhance campaign performance.
• Brand Support and Advisory: Align with the brand''s strategic goals by supporting and advising brand leads on key moments, content, and optimal formats for PRM newsletters. Understand audience segments to provide content that resonates with their passions and interests.
• Broadcast Management: Manage the delivery of the PRM strategy with high-quality execution throughout the year.
• Performance Measurement: Maintain and evolve PRM performance metrics, including dashboards, reports, and audits, to meet business needs.
• Data Acquisition Campaigns: Lead the execution of high-quality data acquisition campaigns. Ensure requirements and quality assurance are met by collaborating with webmasters, platform partners, and other stakeholders.
• Website Content and UX: Guide brands and lead initiatives related to website content and data acquisition experiences. Ensure the best user experience (UX) and data workflow to achieve campaign targets. Oversee the implementation of UX best practices to enhance user satisfaction and engagement on digital platforms. Conduct regular UX audits and gather feedback to continuously improve digital experiences.
• General Owned Channels: Ensure all digital content and features meet the highest standards of usability and accessibility.

Key Requirements

• Previous experience in a similar, digital marketing role (preferably within FMCG)
• Excellent communicator.
• Strong working knowledge of Microsoft Office (particularly PowerPoint and Excel)
• Entrepreneurial mindset - demonstrating thought leadership; building proposals and executin