Head of Marketing – Jewells (London Support Centre) Location:

London

Start date:

ASAP

About Jewells

Jewells isn’t your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we’re redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard - jewellery that goes where you go and tells your story along the way.

The Role

We’re looking for a dynamic, commercially driven

Head of Marketing

to lead and scale Jewells’ brand presence across every channel. Based at our London Support Centre, you’ll own the end-to-end marketing strategy and execution—from advertising and campaigns to cultural activations—with a laser focus on delivering measurable results.

You’ll directly manage a team, driving collaboration with the wider business to maximise revenue across stores, e-commerce, and social media. This role is as strategic as it is hands-on: you’ll shape the big picture while getting into the detail of shoots, partnerships, and campaign execution.

Perfect for someone who has built (or rebuilt) marketing functions in fast-paced retail environments—fashion, jewellery, beauty or lifestyle—and knows how to turn brand energy into commercial growth.

What You’ll Own

Marketing Strategy and Execution

Lead, evolve, and deliver Jewells’ marketing strategy across paid, owned, and earned channels.

Build and execute seasonal campaign calendars aligned to business and revenue goals.

Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention.

Team Leadership

Manage, mentor, and inspire the Content Manager and Brand and Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard.

Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration.

Build a strong team culture of accountability, creativity, and speed-to-market.

Partner closely with the Head of E-commerce and Retail teams to ensure campaigns drive both online and in-store revenue.

Channel and Campaign Management

Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through.

Guide influencer and partnership activity, balancing brand awareness with performance.

Shape our CRM and retention approach — from lifecycle marketing to customer journeys.

Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.

Brand Building

Position Jewells as the destination for accessible, premium-look jewellery.

Drive cultural relevance through collaborations, events, activations, and standout content.

Push creative storytelling across every touchpoint, from TikToks to billboards.

Champion consistency and elevation in how Jewells shows up — both online and in-store.

About You

Experience:

6+ years in marketing with at least 2 years in a leadership role.

Team Leadership:

Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).

Commercial Edge:

Demonstrated success in driving revenue growth in DTC or omnichannel retail.

Strategic + Hands-On:

Comfortable switching between big-picture brand building and executional detail.

Digital Expertise:

Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.

Creative Vision:

Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.

Collaborative:

Thrives working cross-functionally with e-commerce, retail, and product teams.

Driven:

Excited to build something new, move fast, and disrupt a crowded market.

Why Jewells?

Join one of the UK’s most exciting new retail brands.

Lead a marketing function with real influence and impact.

Work at pace in a culture that values creativity, results, and bold thinking.

Build a brand that’s redefining jewellery for the modern world.

Competitive salary, perks, and growth opportunities.

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