Location: Hertford - Hybrid workingTravel: Approximately 50%Benefits: Company car, profit-sharing opportunities and free on-site parking We are seeking a commercially focused Sales Executive to join a growing business based in Hertford. The successful candidate will be responsible for generating new business opportunities, developing strong B2B relationships and delivering a high standard of service throughout the customer journey. This varied role involves proactive business development, client meetings, commercial negotiations and collaboration with internal teams. The position would suit a confident and motivated sales professional with experience in the food and drink sector who enjoys building relationships and winning new business. Key Responsibilities Identify and develop new business opportunities through proactive outreach, networking and strategic prospecting. Build and maintain strong relationships with new and existing B2B customers. Understand customers'' requirements and present appropriate, commercially viable solutions. Manage the sales process from initial contact through to negotiation and close. Negotiate pricing, contracts and commercial terms. Arrange and attend client meetings, presentations and industry events. Maintain an accurate and up-to-date pipeline using the company''s CRM system. Work closely with internal departments to ensure the smooth onboarding and delivery of new accounts. Respond promptly to customer enquiries and resolve any issues ..... full job details .....