Are you an experienced PPC Marketing specialist living within reasonable commuting distance of Shrewsbury looking for a great hybrid opportunity? This well-established and highly regarded business services group based in Shrewsbury are seeking an experienced PPC Marketing Specialist to join their growing team The Opportunity: We are seeking a highly motivated and experienced PPC Specialist to join the established marketing team in Shrewsbury. This is a fantastic opportunity for a skilled paid search professional to take ownership of significant PPC campaigns and drive strategy. You will be responsible for the day-to-day management, optimisation, and strategic development of our Pay-Per-Click advertising campaigns, with a primary focus on Google Ads. Key Responsibilities: Develop, implement, and manage comprehensive PPC strategies across various platforms, primarily Google Ads. Conduct thorough keyword research, analysis, and expansion. Create compelling ad copy and manage A/B testing initiatives to improve performance. Monitor, analyse, and optimise campaign performance (CTR, CPC, CPA, ROAS) against KPIs. Manage campaign budgets effectively, ensuring optimal allocation and spend efficiency. Stay abreast of the latest PPC trends, platform updates, and industry best practices. About You: Proven Experience: You have demonstrable, hands-on experience managing successful PPC campaigns, ideally within an agency or in-house environment. Google Ads: You possess extensive and ..... full job details .....