As the Head of Marketing, you''ll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.

Client Details

Our client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth.

Description

The key responsibilities for the Head of Marketing will include:

• Develop and execute a comprehensive marketing strategy aligned with the company''s goals.
• Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.
• Lead and inspire the marketing team, fostering collaboration and professional development.
• Analyse market trends and competitor activity to identify opportunities for growth.
• Manage the marketing budget, ensuring effective allocation of resources.
• Collaborate with other departments to ensure brand consistency and alignment with company objectives.
• Oversee digital marketing efforts, including social media, email campaigns, and website content.
• Track and report on the performance of marketing initiatives, using data to refine strategies.

Profile

A successful Head of Marketing should have the below experience:

* 5+ years experience in a Marketing leadership role, ideally at ''Head of Marketing'' level.
* Team leadership experience - this role will inherit an experienced team of 6.
* A strong understanding of marketing principles, strategies, and analytics.
* Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
* Experience in modernising marketing practices, including utilising automation + CRM systems.
* Exceptional stakeholder management + communication skills.
* Experience in developing and managing successful marketing campaigns.
* A results-oriented mindset with a focus on achieving business objectives.

* **Applicants should also be comfortable working in a wholly on-site based role**

Job Offer

On offer for the sucessful Head of Marketing:

• Basic salary of up to -70,000, dependent on the level of experience.
• City Centre office location in Manchester.
• Opportunity to join a well-established organisation, providing great job security.

*Please note, this role will not offer hybrid working, and will be 5 days a week on-site in Manchester*